Core Skills in Marketing, PR & Referral Management for Clinical Services

Provider: Medicology Ltd
CPD Points: 5, This is a 1 day Course

Description

Discover the art of attraction necessary in a competitive healthcare marketplace

The modern healthcare marketplace demands that attention is paid to successfully attracting patients into a service, so that funding follows under Payment by Results. Clinical teams themselves are best placed to develop effective attraction strategies, just so long as they understand the principles of engagement. This course develops the necessary core skills and principles around ensuring a consistent flow of patients and successful long term growth. You’ll find it practical, fast-paced and very productive.

Content

What do we mean by marketing & PR in healthcare?
The importance and dangers of not addressing it
What you can and can’t do
Mapping your referral demographics
Market scanning – ensuring you know what you need to know
What factors influence referral – positively or negatively?
Measuring & addressing the factors of greatest importance
Patient choice and the importance of perception
Predicting and forecasting
The strategic marketing plan from a clinical perspective
Who is the customer?
Understanding the customer from a marketing perspective
Referral and ‘buyer’ behaviour – using the AIDAS model
Competitive analysis – know thy opponent and what they are doing
Developing a differentiated service offering
The importance and process of ‘brand creation’
Living the brand – a total team approach
Setting referral targets
Considering case mix in attraction strategies
Matching marketing approaches to capacity and capability
Developing appropriate dialogue with the end user
End user experience as an enabler of referrals
Understanding the modern GP context
GPs as customers – developing effective marketing & PR strategies
Working in partnership with GPs, rather than in competition
Measuring the impact of your attraction strategies
Marketing learning – improving effectiveness over time
Embedding strategic marketing principles across the team
10 essential strategies that every service should know

Benefits and objectives

Understand the core principles of marketing success from a clinical perspective
Develop a strategic plan to ensure continual patient throughput
Learn how to influence the financial success of your service
Discover how to utilise patient perception effectively
Create an evidence-based approach to financial security
Make sure your service is perceived as intended

Course type and teaching methods

The course is very practical, designed to provide participants with working methodologies and clear instructions to enable them to apply the new skills directly on return to service. The format consists of lectures, case studies, discussions, individual and group exercises. It's fast-paced and highly productive.

Target Audience

Doctors	Nurses	Bus & Admin	Allied Pros
Junior Middle Senior	Junior Middle Senior	Junior Middle Senior	Junior Middle Senior

Additional Information

Registration Time:   9:15
Start Time:   9:45
Finish Time:   16:15 - 16:30
Course format:   Course
Accommodation Arrangements:   Accommodation is not included.
Included in Registration Fee:   The cost of registration is comprehensive and includes all refreshment breaks including lunch, as well as course materials, binder and any assessments.

Book Now By Phoning
01332 821270

Quote Course Reference: 255

DATES & LOCATIONS

This course doesn't have any dates yet.

Pricing Details

Course fees:	£265.00 +VAT
Early Bird Fees:	£225.00 +VAT
The early bird rate applies to bookings received more than 56 days before the course date. More on the Earlybird Discount

Event Reference